About us

Who we are

We are a start-up from Hamburg that has set itself the goal of making the world more colorful and sweeter. And what's the best way to achieve this? Right - with lots of colorful and delicious sprinkles.

Our joyful journey through the baking world has only just begun and we are super excited about all the exciting innovations that await us along the way! Follow our journey according to our motto "Spread Happiness" and find out more about our fabulous origin story ✨

How it all began

Our origin story is at least as extraordinary as our Sprinkles mixes!
It all started in 2011 with the sale of cupcakes on the street 🧁✨

You can see how Happy Sprinkles came about in our timeline! ⏳

All beginnings are small!

Sale of muffins 🧁

It all started on a whim. Our founder Lilli always liked to snack on raw dough and often mixed it without even intending to bake. But she didn't want to simply throw away the leftovers, so she put the dough in the oven without further ado. She gave the finished creations to friends and family as gifts - and they loved them!

At the same time, Lilli's parents were on vacation in England. Her mother told her that cupcakes, muffins and small cakes were sold on every corner there and that they were very successful. This sales concept was not yet so established in Germany at the time. But Lilli's boyfriend at the time and she encouraged each other to give it a try. They started selling the cupcakes on the street - actually just to earn some money for a vacation. However, the idea was so well received that they were able to travel for the first time after just two weeks.

After passing her A-levels, Lilli registered a business and won the Start-up Weekend in 2012 for the best pitch Despite promising prospects, she initially decided to study in Bayreuth and "only" keep baking as a side job. But the demand for her products never stopped.

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Sprinkles for everyone!

Our online store launches! ✨

As there were no colorful and unusual Sprinkles in German supermarkets, Lilli kept bringing back Sprinkles from abroad. Once she arrived in Eimsbüttel, Lilli created her own sweet Sprinkles mixes, which became the highlight of every treat. Lilli enjoyed mixing and creating new Sprinkles mixes so much that she decided to take the problem of boring Sprinkles in Germany into her own hands and make her mixes available to everyone, even outside the café.

In November 2018, after a long period of tinkering, our website finally went online, allowing everyone in Germany to buy the colorful Sprinkles . After just a few days, other bakeries wanted to stock our sprinkles, and after just one week we were in the first Edeka.

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That's what we're doing now...

We sprinkle the world 🧁

Today, Happy Sprinkles employs over 50 people and our team is constantly growing. We are passionate about sprinkling everything we can get our hands on, and we want to make the baking world more colorful, sparkling and exciting together with you!🌈✨

We are gaining new sales partners every day - both nationally and internationally - and it fills us with great joy when you become part of our joyful journey. Whether you order our products online or interact with us on our social media, we are grateful for any support and look forward to continuing to inspire you with our unique sprinkles and baking accessories.💖

Let's make the world a little sweeter and happier together!🧁

Spread Happiness ✨

What are we committed to as a company?

Social affairs

With every order, we not only bring you sweet joy, but also donate a meal for children in need. We donate one meal per order to the organization Welthungerhilfe for children in need.

Equal rights

At Happy Sprinkles , we believe that love is more than just pink - it's colorful and diverse! 🌈 That's why we don't just want to celebrate love on Valentine's Day, but live it all year round under the motto 'Spread Love'. We are committed to ensuring that everyone can live out their love freely. 💝

That's why we support the LGBTQ+ community - together with you! For every "#spreadlove" can sold, we donate 10% of the proceeds to organizations that campaign for the rights and acceptance of the LGBTQ+ community.

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Giving back and supporting others is important to us. That's why we support our sponsored child Ayanda financially. She is an adorable 8-year-old girl and lives in Zimbabwe.

Through our partnership with the organization Plan International, we have the opportunity to accompany Ayanda on her way to school and support her with a fixed monthly amount. Ayanda touches our hearts with her endless energy and her radiant smile. 💝